Marketing Diagnostic 
You must answer for all the questions to complete the Marketing Diagnostic
1. I am pretty new in business.
 Yes
 No
 
2. If I called every lead I currently have, I’d be done calling before lunch.
 Yes
 No
 
3. I’ve personally followed up with every prospect on my list within the past 30 days.
 Yes
 No
 
4. I’m not contacting my prospects because I know they don’t need me.
 Yes
 No
 
5. I have a drawer full of business cards from people I’ve met,but haven’t spoken to since.
 Yes
 No
 
6. Colleagues have handed me leads and I haven’t gotten around to calling.
 Yes
 No
 
7. I haven’t re-contacted prospects who said no or didn’t return my initial call in the past three months.
 Yes
 No
 
8. I have a wide network of personal contacts with whom I never talk business.
 Yes
 No
 
9. There are people I haven’t been in touch with who inquired about my services in the past, but weren’t quite ready.
 Yes
 No
 
10. I follow up with clients consistently, but can’t seem to get an initial meeting.
 Yes
 No
 
11. People refuse to take my call, or brush me off quickly when I do get through to them.
 Yes
 No
 
12. All my prospects are already working with an agent—or at least, that’s what they say.
 Yes
 No
 
13. I regularly get to the presentation stage,but don’t seem to close enough sales.
 Yes
 No
 
14. My prospects seem to be going through the motions of allowing me to present, but have no serious interest.
 Yes
 No
 
15. I encounter objection after objection that prevents the sale from going through.
 Yes
 No
 
16. I often conclude a presentation and still don’t know where the client stands.
 Yes
 No